PRICE SCHOOL

Raise Prices Without Raising Eyebrows - Prospect Theory

If you want to raise prices and cause the least amount of grief for customers, it helps to know a little bit about prospect theory....

It's Not Fair! Fairness in Pricing.

We’ve all looked at an expensive price tag and thought, “well, that’s not fair…” and not bought the item. As a founder, this represents a...

What is Value-Based Pricing?

Value-based pricing is where you price a product, service or SaaS based on how much it's worth to the customer instead of setting a price...

Make Products That Actually Sell By Using Jobs to be Done

Jobs to be Done (JTBD) is a customer discovery framework for entrepreneurs to be able to create products that will actually sell.

Stop Hoping People Will Buy Your Stuff. Know They Will By Using This Customer Discovery Technique.

Small business owners hope that people will buy their products, but what if they could know, and how much people would be willing to pay.