Carolyn Crewe1 minRaise Prices Without Raising Eyebrows - Prospect TheoryIf you want to raise prices and cause the least amount of grief for customers, it helps to know a little bit about prospect theory....
Carolyn Crewe3 minIt's Not Fair! Fairness in Pricing.We’ve all looked at an expensive price tag and thought, “well, that’s not fair…” and not bought the item. As a founder, this represents a...
Carolyn Crewe2 minWhat is Value-Based Pricing?Value-based pricing is where you price a product, service or SaaS based on how much it's worth to the customer instead of setting a price...
Carolyn Crewe2 minMake Products That Actually Sell By Using Jobs to be Done Jobs to be Done (JTBD) is a customer discovery framework for entrepreneurs to be able to create products that will actually sell.
-2 minStop Hoping People Will Buy Your Stuff. Know They Will By Using This Customer Discovery Technique.Small business owners hope that people will buy their products, but what if they could know, and how much people would be willing to pay.