Who's it for?
B2B service providers (and SaaS founders) who want to maximize
their revenue potential and accelerate growth with offers
that scale and/or proposals that win more clients.
👉 All you need is a theory about who your customers are and how you could potentially help make life better, I'll show you how to do the rest.
You'll go from
- Guessing what to include in your offers and proposals
​
- Having no clue what your offers are actually worth
​
- Feeling like you're unable to confidently justify your price points
- Not closing as many deals as you need
- Worrying about losing the sale because you've priced too high
to this...
- Knowing exactly what to include in your offers
- Understanding how to measure what each of your offers is worth
​
- Feeling confident in your prices, even if they're higher
- Closing more deals
- Feeling confident that your prices are fair to both you and your clients
Leitha haysom,
CO-founder
resolve composites
"Amazing course! I now have a clear roadmap for how to think about what to offer customers and I feel really confident that I can price our offers to make money while still being competitive. Carolyn took a topic that seemed impenetrable and made it clear and accessible"
TYLER DOUGAN, PARTNER - GET UP & GROW
TAX ADVISORY
"Carolyn helped us align our service packages with exactly what our customers want, making it easier for us to roll out a price increase.
Revenue is up by 23%."
Emily Best,
CEO
Seed&Spark +
Film Forward
"We had been spinning our wheels on our pricing and Carolyn completely broke open the approach for us to make it simple and actionable."
THE PLAN
This is a beta test with only 10 spots available.
The content and group coaching calls
will be available in the first week of May 2025.
The idea is that you get everything you need to put these concepts into
action and have offers that sell themselves in less than 90 days.
WHAT YOU GET
A Return On Investment (ROI).
Recoup your investment with just one new client and the rest is gravy.
Plus, you'll have peace of mind that you've set yourself
up for better conversion rates and way more revenue.
This comes in the form of:
- 8 step-by-step recorded workshops that are less than
30mins each - about 3 hours of video content,
delivered in bite-sized pieces.
- The Complete Work Pack of 10 worksheets (with examples and
explainer videos) that align with the recorded lessons to break
down exactly how to apply each concept to your business.
- Access to weekly 1-hr Zoom 'Office Hours' call to get
inspiration and answers to your specific questions.
- A 1 hour private call with Carolyn at the end of the 90 days
to keep you accountable, get you over the finish line,
and get your feedback.
Lesson 1
Lay the foundation for success, by defining what success looks like for your customers.
​
19 minutes.
Lesson 2
Build on this foundation by defining the north star for each of your customer offers.
​
12 minutes.
LESSON 3
Figure out exactly what to include in each of your packages/offers to make them irresistible.
​
12 minutes.
Lesson 4
Make it easy for customers to say "YES" by aligning how you charge with how they feel the magic you bring to the table.
​
11 minutes.
Lesson 5
Reduce your acquisition costs when you put customers in the driver's seat. Make it easy to choose the best offer.
​
13 minutes.
Lesson 6
Price your offers with confidence using a trusted framework that teaches you how to measure what your offers are worth.
​
26 minutes.
LESSON 7
Choose starting price points using a proven methodology that incorporates risk, competitor prices and your perceived value.
​
12 minutes.
Lesson 8
Use this step-by-step testing framework to validate both your offers and price points, so you can launch with confidence.
​
30 minutes.
Who's it for?
B2B service providers (and SaaS founders) who want to maximize
their revenue potential and accelerate growth with offers
that scale and/or proposals that win more clients.
👉 All you need is a theory about who your customers are and how you could potentially help make life better, I'll show you how to do the rest.
The OPtions
GET 1-on-1 HELP
For B2B founders who want everything in "GET HELP WITH FRIENDS, to put these concepts into action, but want a few hours of personalized accountability and support.
9900
Only 3 spots available per quarter.
You'll Get:
Get everything in the
"Get Help With Friends" package PLUS:
​
- 4 x 1-hr private coaching calls
with CEO, Carolyn
Get Help
with friends
Ready to roll up your sleeves and position yourself for more 💰? This option is perfect for B2B founders who want accountability and support as they create, value and choose prices for their irresistible offers in the next 90 days.
3990
Regular Price:
Beta Test Price:
$
990
$
Rolling admission. Start anytime.
You'll Get:
​90-Day access to all 8 recorded modules to create, value, price, and validate your irresistible offers:
1. Define Paradise Island
2. Go From Island to Offers
3. Create Offers Customers Want
4. Remove Even More Friction
5. Help Them Choose
6. Know What It's Worth
7. Pull the Piece Together (Prices)
8. Test! Test! Test!
​
Plus: ​
- The Complete Work Pack of
10 step-by-step worksheets to know exactly how to apply these concepts
- Access to 12 x 1-hr weekly group Zoom 'Office Hour' calls to get all your questions answered
- A 1 hr private call with CEO, Carolyn, to close any gaps and get your feedback
LEARN THE BASICS
Not ready to implement? This option is great for B2B or B2C founders who want to learn the basics of how to create irresistible offers. You'll get tons of clarity around what to offer via access to these essential recorded lessons. Learn how it works at your own pace, and feel confident moving forward.
290
$
Start anytime. Apply this amount as a credit if you want to upgrade later.
You'll Get:
90-Day access to the first
3 essential recorded modules to create irresistible offers that sell:
​
1. Define Paradise Island
2. Go From Island to Offers
3. Create Offers Customers Want
​
Plus:
2 step-by-step worksheets
$
👋 Hi I'm Carolyn!
​
Early on in my entrepreneurial career I had some pricing emergencies and quickly realized there was nowhere to go for help.
Now, nearly 10 years later, as a pricing coach I've become kind of obsessed with helping founders get customers and revenue quickly by helping them create, value and price irresistible offers that customers actually want to buy.
I'm on a mission to help founders get the pricing tools and know-how they need to be successful.
Have questions?