Irresistible
B2B Offers
PLAYBOOK:
Say goodbye to guessing, sluggish sales, and not enough revenue. This 90-day program gives you the exact road map to create, value, and price your own irresistible B2B pricing tiers that customers understand, want, and are willing to pay for.
Next intake - September 15th, 2025.
Who's it for?
B2B service providers and B2B SaaS founders who are generating revenue, but are feeling stuck because sales are slow and they know they could be charging more.
You'll go from
- Guessing what to include in your pricing tiers, service packages or proposals
​​
- No confidence around how to justify your price points or how to charge more
- Not closing as many deals or generating as much revenue as you should be
​
to this...
- Knowing exactly what to include in each pricing tier and why
​
- Justifying premium prices with confidence
- Closing more deals and making more revenue without lowering prices
​
Leitha haysom,
CO-founder
resolve composites
"Amazing course! I now have a clear roadmap for how to think about what to offer customers and I feel really confident that I can price our offers to make money while still being competitive. Carolyn took a topic that seemed impenetrable and made it clear and accessible"
TYLER DOUGAN, PARTNER - GET UP & GROW
TAX ADVISORY
"Carolyn helped us align our service packages with exactly what our customers want, making it easier for us to roll out a price increase.
Revenue is up by 23%."
Emily Best,
CEO
Seed&Spark +
Film Forward
"We had been spinning our wheels on our pricing and Carolyn completely broke open the approach for us to make it simple and actionable."
THE PROGRAM
- On-Demand Video Lessons and step-by-step worksheets: 8 short-and-sweet
on-demand video lessons, 10 step-by-step worksheets, plus a library of 'Office Hours' replay videos to get even more inspiration and guidance.
- 12 x Zoom 'Office Hours' calls: Get inspiration and answers to your specific questions on a 1-hour group coaching call with Carolyn each week.
- Weekly accountability: Get accountability tools and 1-on-1 calls with Carolyn to ensure you finish strong with pricing tiers you feel good about.
Lesson 1
Define what success looks like for your customers.
​
19 minutes.
Lesson 2
Use customer success as the north star as you begin to create each pricing tier.
​
12 minutes.
LESSON 3
Know exactly what to include in each pricing tier to make them irresistible.
​
12 minutes.
Lesson 4
Make it easy for customers to say "YES" when you align
how you charge them with how they feel the magic you bring to the table.
​
11 minutes.
Lesson 5
Create offer titles and positioning statements that help your pricing
tiers sell themselves.
​
13 minutes.
Lesson 6
Price your offers with confidence using a trusted framework to measure what each of your pricing tiers are worth.
​
26 minutes.
LESSON 7
Choose starting price points for each tier taking risk, competitor prices and your perceived value into consideration.
​
12 minutes.
Lesson 8
Launch with confidence after you validate that customers want your offers, and are willing to pay your price points.
​
30 minutes.
Get ROI with just one new client, and the rest is gravy.
Stop guessing.
Get a step-by-step pricing road map.
Alison Knott,
founder & B2B Marketing consultant -
Alison Knott Consulting
"Before Carolyn, I was stuck selling vague offers. Now I have three clear pricing tiers that align with what clients want and the confidence to price them properly, and I sold one at my new, 30% higher price before the program even ended.
Carolyn’s the rare mix of trainer, strategist, and master BS detector every expert needs to get paid what they’re worth."
MELISSA WEBER, PRINCIPAL CONSULTANT - PISces Research & Project management
"Before Carolyn’s program, we were guessing at prices and struggling to explain what we actually sold. Now we have clear offers, prices that align with the value customers get, and messaging that clicks with them.
It’s not just pricing help, it’s business clarity in a box.
Worth every penny!"
The OPtions
CLARITY
This DIY option is great for B2B founders who want the content and clarity, but without the support and accountability.
890
Start anytime and apply this amount as
a credit if you want to upgrade later.
You Get 90 day access to:
- 8 x On-demand lessons
​
- 10 step-by-step worksheets
- Plus a library of 'Office Hours' replay videos for further inspiration and guidance.
CASH & Customers
This option is for B2B founders who want to set themselves up for more cash and customers.
During this 90-day sprint, you'll get a step-by-step road map,
support and accountability
from CEO, Carolyn, plus inspiration from a small group of other brilliant B2B founders also working to create, value and price their own irresistible offers.
For less than the cost of one new customer, you'll be positioned to generate more revenue, justify higher price points, and get more customers.
3990
Starts Sept 15, 2025.
Only 4 spots left.
Time Commitment = 2 hrs/wk
You get access to:
​- 8 x On-demand lessons and 10 step-by-step worksheets, plus a library of 'Office Hours' replay videos for further inspiration and guidance.
​
- 12 weekly Zoom 'Office Hour' Calls: Get inspiration and answers to your specific questions on a 1-hour group coaching call with BKC CEO, Carolyn, each week.
- Weekly accountability: Get accountability in the form of tools and
touch points with BKC CEO, Carolyn,
to ensure you finish strong.
CONFIDENCE
& CONTROL
This option is for B2B founders who want everything in the "CASH & CUSTOMERS" package, plus a more personalized accountability and support experience in the form of 1-on-1 coaching with CEO, Carolyn to maximize the confidence they have in their new pricing model and feel more in control of their outcomes.
Only 3 spots available per quarter.
9900
You Get:
Get everything in the
"CASH & CUSTOMERS" package PLUS:
​
- 4 x 1-hr private coaching calls
with CEO, Carolyn
👋 Hi I'm Carolyn!
​
Early on in my entrepreneurial career I had some pricing emergencies and quickly realized there was nowhere to go for help.
Now, nearly 10 years later, as a pricing coach I've become kind of obsessed with helping founders get customers and revenue quickly by helping them create, value and price irresistible offers that customers actually want to buy.
I'm on a mission to help founders get the pricing tools and know-how they need to be successful.
Have questions?