Who's it for?
B2B service providers who are generating revenue,
but are feeling stuck and know they could be charging more.
You'll go from
- Guessing what to include in your pricing tiers, service packages and proposals
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- No confidence around how to justify your price points
- Not closing as many deals or generating as much revenue as you should be
to this...
- Knowing exactly what to include and why
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- Feeling totally confident in your prices, even premium ones
- Closing more deals and making more revenue
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Leitha haysom,
CO-founder
resolve composites
"Amazing course! I now have a clear roadmap for how to think about what to offer customers and I feel really confident that I can price our offers to make money while still being competitive. Carolyn took a topic that seemed impenetrable and made it clear and accessible"
TYLER DOUGAN, PARTNER - GET UP & GROW
TAX ADVISORY
"Carolyn helped us align our service packages with exactly what our customers want, making it easier for us to roll out a price increase.
Revenue is up by 23%."
Emily Best,
CEO
Seed&Spark +
Film Forward
"We had been spinning our wheels on our pricing and Carolyn completely broke open the approach for us to make it simple and actionable."
WHAT YOU GET - THE SYSTEM
A Return On Investment (ROI).
Recoup your investment with just one new client and the rest is gravy.
This comes in the form of...
- On-Demand Video Lessons: 8 short-and-sweet step-by-step on-demand video lessons plus 'Office Hours' replay videos to get more inspiration and guidance.
- 10 step-by-step worksheets (with examples and explainer videos)
to show you-step-by-step exactly how to apply each concept to your business.
- 12 x Weekly Zoom 'Office Hours' calls: Accountability and support for
90-days to get inspiration, unstuck, and answers to your specific questions.
- 2 x 1-on-1 strategic calls with Carolyn: to get you over
the finish line and keep you accountable.
Lesson 1
Lay the foundation for success, by defining what success looks like for your customers.
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19 minutes.
Lesson 2
Build on this foundation by defining the north star for each of your customer offers.
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12 minutes.
LESSON 3
Figure out exactly what to include in each of your packages/offers to make them irresistible.
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12 minutes.
Lesson 4
Make it easy for customers to say "YES" by aligning how you charge with how they feel the magic you bring to the table.
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11 minutes.
Lesson 5
Reduce your acquisition costs when you put customers in the driver's seat. Make it easy to choose the best offer.
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13 minutes.
Lesson 6
Price your offers with confidence using a trusted framework that teaches you how to measure what your offers are worth.
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26 minutes.
LESSON 7
Choose starting price points using a proven methodology that incorporates risk, competitor prices and your perceived value.
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12 minutes.
Lesson 8
Use this step-by-step testing framework to validate both your offers and price points, so you can launch with confidence.
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30 minutes.
The OPtions
GET 1-on-1 HELP
For B2B founders who want everything in "GET HELP WITH FRIENDS, to put these concepts into action, but want a few hours of personalized accountability and support.
9900
Only 3 spots available per quarter.
You Get:
Get everything in the
"Get Help With Friends" package PLUS:
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- 5 x 1-hr private coaching calls
with CEO, Carolyn
Get Help
with friends
For less than the cost of one new client, you get a step-by-step road map, accountability, and support as you create your own irresistible service packages that convert more customers and can justify premium prices. This option is perfect for B2B service providers ready to take action and position themselves to make more 💰?
3990
Next intake is September 2025.
You Get:
​8 on-demand lessons to create, value, price, and validate your irresistible offers plus all Office Hours Replay videos.
​​​
- 10 step-by-step worksheets to apply these concepts to your business
- 12 x 1-hr weekly group Zoom 'Office Hour' calls to get inspiration, unstuck, and all your questions answered
- 2 x 30 minute strategic calls with with CEO, Carolyn
LEARN THE BASICS
Not ready to implement? This option is great for B2B or B2C founders who want to learn the basics of how to create irresistible offers. You'll get tons of clarity around what to offer via access to these essential recorded lessons. Learn how it works at your own pace, and feel confident moving forward.
290
Start anytime. Apply this amount as a credit if you want to upgrade later.
You Get:
90-Day access to the first
3 essential recorded modules to create irresistible offers that sell:
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1. Define Paradise Island
2. Go From Island to Offers
3. Create Offers Customers Want
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Plus:
2 step-by-step worksheets
👋 Hi I'm Carolyn!
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Early on in my entrepreneurial career I had some pricing emergencies and quickly realized there was nowhere to go for help.
Now, nearly 10 years later, as a pricing coach I've become kind of obsessed with helping founders get customers and revenue quickly by helping them create, value and price irresistible offers that customers actually want to buy.
I'm on a mission to help founders get the pricing tools and know-how they need to be successful.
Have questions?