Irresistible
B2B Offers
PLAYBOOK:
Say goodbye to guessing, sluggish sales, and not enough revenue. This 90-day program gives you the exact road map to create, value, and price your own irresistible B2B pricing tiers that customers understand, want, and are willing to pay for.
Next intake - September 15th, 2025.
Who's it for?
B2B service providers and B2B SaaS founders who are generating revenue, but are feeling stuck because sales are slow and they know they could be charging more.
You'll go from
- Guessing what to include in your pricing tiers, service packages or proposals
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- No confidence around how to justify your price points or how to charge more
- Not closing as many deals or generating as much revenue as you should be
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to this...
- Knowing exactly what to include in each pricing tier and why
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- Justifying premium prices with confidence
- Closing more deals and making more revenue without lowering prices
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Leitha haysom,
CO-founder
resolve composites
"Amazing course! I now have a clear roadmap for how to think about what to offer customers and I feel really confident that I can price our offers to make money while still being competitive. Carolyn took a topic that seemed impenetrable and made it clear and accessible"
TYLER DOUGAN, PARTNER - GET UP & GROW
TAX ADVISORY
"Carolyn helped us align our service packages with exactly what our customers want, making it easier for us to roll out a price increase.
Revenue is up by 23%."
Emily Best,
CEO
Seed&Spark +
Film Forward
"We had been spinning our wheels on our pricing and Carolyn completely broke open the approach for us to make it simple and actionable."
THE SYSTEM
- On-Demand Video Lessons and step-by-step worksheets: 8 short-and-sweet
on-demand video lessons, 10 step-by-step worksheets, plus a library of 'Office Hours' replay videos to get even more inspiration and guidance.
- 12 x Zoom 'Office Hours' calls: Get inspiration and answers to your specific questions on a 1-hour group coaching call with Carolyn each week.
- Weekly accountability: Get accountability tools and 1-on-1 calls with Carolyn to ensure you finish strong with pricing tiers you feel good about.
Lesson 1
Define what success looks like for your customers.
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19 minutes.
Lesson 2
Use customer success as the north star as you begin to create each pricing tier.
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12 minutes.
LESSON 3
Know exactly what to include in each pricing tier to make them irresistible.
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12 minutes.
Lesson 4
Make it easy for customers to say "YES" when you align
how you charge them with how they feel the magic you bring to the table.
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11 minutes.
Lesson 5
Create offer titles and positioning statements that help your pricing
tiers sell themselves.
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13 minutes.
Lesson 6
Price your offers with confidence using a trusted framework to measure what each of your pricing tiers are worth.
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26 minutes.
LESSON 7
Choose starting price points for each tier taking risk, competitor prices and your perceived value into consideration.
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12 minutes.
Lesson 8
Launch with confidence after you validate that customers want your offers, and are willing to pay your price points.
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30 minutes.
Get ROI with just one new client, and the rest is gravy.
Stop guessing.
Get a step-by-step pricing road map.
The OPtions
DO IT YOURSELF
Want to do it yourself? No problem. This DIY option is great for B2B founders who want the content and clarity, but without the support and accountability.
890
Start anytime and apply this amount as a credit if you change you mind and want to upgrade later.
You Get 90 day access to:
- 8 x On-demand lessons
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- 10 step-by-step worksheets
- Plus a library of 'Office Hours' replay videos for further inspiration and guidance.
Get Help
with friends
This option is for B2B founders who want 90 days of support and accountability from BKC CEO, Carolyn plus a small team of other smart B2B founders as you create, value and price your own irresistible offers. For less than the cost of one new client, you get a step-by-step road map, accountability, and support as you position yourself to convert more customers, justify higher price points and make more 💰.
3990
Starts Sept 15, 2025.
Only 5 spots left.
You Get 90 day access to:
​- 8 x On-demand lessons and 10 step-by-step worksheets, plus a library of 'Office Hours' replay videos for further inspiration and guidance.
​
- 12 weekly Zoom 'Office Hour' Calls: Get inspiration and answers to your specific questions on a 1-hour group coaching call with BKC CEO, Carolyn, each week.
- Weekly accountability: Get accountability in the form of tools and
1-on-1 touch points with BKC CEO, Carolyn, to ensure you finish strong.
GET 1-on-1 HELP
For B2B founders who want everything in "GET HELP WITH FRIENDS, to put these concepts into action, but want a few hours of personalized accountability and support.
9900
Only 3 spots available per quarter.
You Get:
Get everything in the
"Get Help With Friends" package PLUS:
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- 4 x 1-hr private coaching calls
with CEO, Carolyn
👋 Hi I'm Carolyn!
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Early on in my entrepreneurial career I had some pricing emergencies and quickly realized there was nowhere to go for help.
Now, nearly 10 years later, as a pricing coach I've become kind of obsessed with helping founders get customers and revenue quickly by helping them create, value and price irresistible offers that customers actually want to buy.
I'm on a mission to help founders get the pricing tools and know-how they need to be successful.
Have questions?