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Hello! I'm Carolyn.

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Early on in my entrepreneurial career I made some pricing mistakes and quickly realized there was no where to go for pricing help. I didn't think about it then, but that was the catalyst for my pricing education. I knew that pricing was THE thing I could control to boost revenue, but it was a black box. So, I took what I already knew from my MBA and lived business experience, and then read as many pricing books as I could, and did pricing courses at places like MIT - all to fix my own pricing problem.


Now, nearly 10 years later, as a pricing advisor and pricing coach, I've become kind of obsessed with helping SaaS founders not just get a better handle on pricing, but actually use it supercharge their revenue and MRR.


I'm on a mission to help SaaS founders gain clarity around the value they offer and then use it to price their products confidently. With those pieces of the puzzle in place, the sky's the limit when it comes to boosting MRR and revenue.

If you want to feel confident when you talk about your prices and know you've priced to maximize your revenue and decrease churn, schedule a call to see if it's a good fit.

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