452 founders coached • 97 PRICING workshops delivered • Trusted by accelerators across Canada, the US, and Europe
WHAT FOUNDERS SAY
Tapajyoti (Tukan) Das,
Co-FOunder,
GIA
ACV is up by 80% and we’ve tripled revenue within 3 months
because Carolyn gave us clarity and confidence around how to actually fix our pricing and monetization model and how to talk about what we offer in a way customers care about.
BARATH SUNDAR,
Co-FOunder
Mxpert AI
"Carolyn helped us land a game- changing enterprise deal and charge more than we thought we could by helping us build a pricing model that scales. ACV increased by 36% and we doubled ARR. I recommend Carolyn to fellow founders who want to boost revenue."
Allison Murray,
Co-Founder,
Acuicy
“Carolyn helped us turn a highly technical product into a pricing model customers actually understood, valued, and were willing to pay for and she pushed us to price with it with confidence by helping us realize how we were undervaluing what we’d built.”
Who this is for:
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Ambitious early-stage B2B SaaS and AI-driven founders generating $250K+ in ARR
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Founders who know something is off with their pricing but can’t quite put their finger on it.
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Founders/teams avoiding the pricing conversation because it feels too big and complicated to tackle
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Founders who want an experienced and objective set of eyes on their pricing before they make any changes
What you get:
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A 1-hr strategy call where you get clear answers about how well your pricing model helps you capture the value customers get, where you’re leaking revenue, why it's happening, and what to fix first.
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Concrete recommendations on what to change in the short and long-term, and which things would align with a deeper engagement.
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A recorded video walk through and report you can share with your co-founder, team, your head of product, investors, or board.
The Revenue Leak Assessment
BEFORE THE CALL
You complete a short, 5-min intake form to kick start our research and highlight any specific questions you may have. Then we'll review your pricing page, positioning, messaging, competitors in the landscape. We come to the call ready to discuss our specific observations and recommendations.
ON THE CALL
On this focused 1-hr strategy call, we’ll tell you what’s already working, what’s causing you to leak revenue, and where your biggest monetization opportunities are. This isn’t a generic assessment. It’s a specific diagnosis of your specific pricing and revenue opportunities.
AFTER THE CALL
You receive a recorded video walk through and a report outlining the specific short and longer-term obstacles, revenue opportunities, and recommendations. You get a documented clear path forward, whether that’s working with us, or handling it yourself. Revisit the video when you’re ready to take action and make changes.