452 founders coached • 97 PRICING workshops delivered • Trusted by accelerators across Canada, the US, and Europe
Who this is for:
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Ambitious early-stage B2B SaaS and AI-driven founders generating $250K+ in ARR
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Founders who know something is off with their pricing but can’t quite put their finger on it.
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Founders/teams avoiding the pricing conversation because it feels too big and complicated to tackle
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Founders who want an experienced and objective set of eyes on their pricing before they make any changes
What you get:
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A 1-hr strategy call where you get clear answers about how well your pricing model helps you capture the value customers get, where you’re leaking revenue, why it's happening, and what to fix first.
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Concrete recommendations on what to change in the short and long-term, and which things would align with a deeper engagement.
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A recorded video walk through and report you can share with your co-founder, team, your head of product, investors, or board.
WHAT FOUNDERS SAY
Leitha haysom,
CO-founder
resolve composites
"I now have a clear roadmap for how to think about what to offer customers and I feel really confident. Carolyn took a topic that seemed impenetrable and made it clear and accessible"
TYLER DOUGAN, PARTNER - GET UP & GROW
"Carolyn helped us align our service packages with exactly what our customers want, making it easier for us to roll out a price increase.
Revenue is up by 23%."
Emily Best,
CEO
Seed&Spark
"We had been spinning our wheels on our pricing and Carolyn completely broke open the approach for us to make it simple and actionable."
The Revenue Leak Assessment
BEFORE THE CALL
You complete a short, 5-min intake form to kick start our research and highlight any specific questions you may have. Then we'll review your pricing page, positioning, messaging, competitors in the landscape. We come to the call ready to discuss our specific observations and recommendations.
ON THE CALL
On this focused 1-hr strategy call, we’ll tell you what’s already working, what’s causing you to leak revenue, and where your biggest monetization opportunities are. This isn’t a generic assessment. It’s a specific diagnosis of your specific pricing and revenue opportunities.
AFTER THE CALL
You receive a recorded video walk through and a report outlining the specific short and longer-term obstacles, revenue opportunities, and recommendations. You get a documented clear path forward, whether that’s working with us, or handling it yourself. Revisit the video when you’re ready to take action and make changes.