Who's it for?
SaaS startup founders who want to increase their MRR and accelerate
growth by using pricing as their secret weapon.
You'll go from
- Knowing that pricing is important, but not knowing where to begin
- Worrying about whether or not you've made good pricing decisions
- Having little confidence justifying your prices to potential customers and investors
- Feeling helpless about how to grow revenue and MRR
- Worrying about losing potential customers by increasing prices
- Having little to no leverage in investor discussions
to this...
- Feeling confident about how to approach pricing
- Sleep better knowing that you've made good pricing decisions
- Feeling confident talking about prices to potential customers or investors
- Knowing your pricing tiers are maximizing revenue and MRR
- Feeling confident that your products and prices will maximize customer happiness along with your revenue
- Confident in your ability to grow MRR giving you more leverage in investor conversations
The Plan
At the end of these 6 easy modules, you'll be ready to supercharge your revenue:
Boost Pricing Accuracy
Let's stop guessing prices. Instead, feel more confident
in your prices by learning not just if customers will pay,
but how much.
Unlock More Value With The 5X Perceived Value Identifier
Make your software a no-brainer investment by unlocking
its real perceived value for each customer segment.
Make it Easy for Customers to Buy
Streamline the customer path to purchase by designing
pricing tiers that are easy to understand and align with the perceived value customers get.
3X MRR With Pricing Tiers
Maximize MRR and customer happiness and reduce churn
by confidently creating pricing tiers that align with varying customer budgets.
Supercharge Price Confidence and Revenue
Supercharge your confidence as you put all the pricing pieces together. Transform value, risk, and competitor data into a starting price point that will maximize your revenue.
Accelerate Conversions With Pricing Tips and Tricks
Transform boring pricing pages into high-converting sales machines with pricing tips and tricks that will maximize conversions and increase MRR.
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WHO's Teaching THIS program?
Hi. I'm Carolyn.
Early on in my entrepreneurial career I made some pricing mistakes and quickly realized there was no where to go for pricing help. I didn't think about it then, but that was the catalyst for my pricing education. I knew that pricing was THE thing I could control to boost revenue, but it was a black box. So, I took what I already knew from my MBA and lived business experience, and then read as many pricing books as I could, and did pricing courses at places like MIT - all to fix my own pricing problem.
Now, nearly 10 years later, as a pricing advisor and coach, I've become kind of obsessed with helping SaaS founders not just get a better handle on pricing, but actually use it supercharge their revenue and MRR.
I'm on a mission to help SaaS founders gain clarity around the value they offer and then use it to price their products confidently. With those pieces of the puzzle in place, the sky's the limit when it comes to boosting MRR and revenue.
If you want to feel confident when you talk about your prices and know you've priced to maximize your revenue and decrease churn, the Supercharger Framework can help get you there.
Schedule a call to see if it's a good fit.
Cindy Diogo-Kociuba, CEO
ConSoul
Carolyn helped us uncover hidden revenue streams and provided clarity. Carolyn possesses an incredible knack for simplifying complex pricing concepts into practical, actionable advice. I wholeheartedly recommend Carolyn to fellow startups seeking to boost their revenue. She's a valuable asset, and her expertise is pure gold.
Emily Best, CEO
Seed&Spark + Film Forward
We had been spinning our wheels on SaaS pricing and she completely broke open the approach for us to make it simple and actionable. I refer her to everyone at any stage of evolving a product to sell to people!!